Multi-channel #JaspersOnAMission campaign

At the onset of the COVID-19 pandemic, my team launched a multi-channel campaign to highlight students, administrators and alumni who were making a positive impact through their work or personal lives. In April 2020, I designed the landing page for what became the campaign #JaspersOnAMission and crafted the social media strategy across Facebook, Twitter and LinkedIn to showcase individuals we profiled as part of the campaign and included calls to action to solicit new submissions. We received 20+ submissions.

Spring ’17 Issue of Manhattan College publication, M 

As assistant editor, I art directed the photo shoot that produced both the parting shot and inside front cover spreads included in this issue. In capturing the essence of campus during springtime in just a few images, we opted to stick with some of the most typical sights around this time of year: blooming tulips and students trying to avoid stress during finals week!