Social Media

Social Media Highlights

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The Squirrel Campaign

I managed an Instagram campaign to promote the sale of a plush squirrel in the Manhattan College bookstore by chronicling his “first week of classes.” View images of the seven-day Instagram campaign here.

A small, furry friend of the College recently decided (after many years of wandering campus) to finally enroll as a student, and become an official part of our community. 

Channel analytics during this period:

  • Impressions: 145K (606% increase) 
  • Net follower growth: 294 (124% increase) 
  • Engagements: 7.6K (130% increase)

Behind the Scenes at Manhattan College

As a way to re-acquaint the Manhattan College community with the nooks and crannies of their beloved Riverdale campus, I led a five-day Instagram campaign in January of 2017 that profiled different areas that they might not have otherwise been familiar with. On the last day, I challenged viewers to guess the location I was posting from. See the full Instagram campaign here.